The current state of public perception around Bangladesh's Ministry of Foreign Affairs (MOFA) reveals a concerning attention monetization gap. While the MOFA has achieved significant engagement levels, capturing 108,029 interactions over the past 30 days, the sentiment remains alarmingly low, averaging only 4 out of 100. This disparity indicates that despite drawing public attention, the MOFA is struggling to convert this into positive consumer sentiment, which is essential for sustaining trust and a positive image.
The 30-day data showcases that the leading brand, Malaysia, not only has a superior engagement score with 18,610 but also maintains a better sentiment of 11.1, ranking first in both metrics. This contrast is stark when compared to the Bangladesh Page, which shows high engagement but suffers from a low sentiment score of just 3.2, placing it second in engagement but significantly lagging behind in public approval. Such metrics highlight a critical area for immediate strategic focus.
Over the past week, the downward trend in engagement—from 30-day totals to 7-day counts of 8,242—indicates that the MOFA is losing traction in public discourse, moving away from community-centric narratives that previously held strong. The most prominent topics over the last week, predominantly